PRESS RELEASE

Amsterdam, 25th September 2006

First Amsterdam cookies presented to Amsterdam mayor Job Cohen

From today Amsterdam finally got its well deserved treat; Amsterdam’s mayor Job Cohen was first to receive the cookies from the hands of Jeroen Daelmans, fourth generation of the Daelmans bakers that have run the family business since 1909. The Amsterdam cookies are baked the shape of 8 different typical Amsterdam canal houses, packed in an attractive traditional, yet modern Dutch Delft Blue packaging. The cookies will be distributed through international retailers and Travel Retail.

Jeroen Daelmans: ‘The Amsterdam cookies are part of an exclusive range of so called “Delft Blue” assortment of cookies and caramel wafers. The design is traditional but also very modern presenting Holland abroad as more than tulips, windmills and clogs. In order to strengthen the Dutch aspects of the range we started a special website: www.discoverholland.info Here people can find a lot of interesting fact about Holland. The website is communicated on the packaging.”

From the website www.capitalphotos/amsterdamkoekjes high resolution images of the presentation can be downloaded.

From the website www.daelmansbanket.nl/amsterdamkoekjes high resolution images of the product can be downloaded.

For more information:

Jeroen Daelmans

Daelmans Banket B.V
Kerkstraat 48
5253 AP Nieuwkuijk
T  (073) 518 84 44
F  (073) 511 7157
M  06-512 799 01
E  jeroen.daelmans@daelmansbanket.nl
I  www.daelmansbanket.nl